Catherine Bhattachar is an idealistic ideator and I’m here for it. She also convinced me to add a prefab burger to our (maybe) diner menu with two simple words: decision fatigue. She and her co-founder started Tiny Earth Toys with a mission to reduce toy waste and increase imaginative play, leaving behind nothing but memories. When their business model shifted, they didn’t go into a ‘blind panic,’ instead they went into ‘no refund’ mode - IFLYK (if you listen, you’ll know). Now they’ve launched a Kickstarter to introduce a modular playset that adapts for any child’s imagination and will transition into a bookshelf way easier than your child transitions into a pre-teen. To learn more, go to https://tinyearthtoys.com/. To connect with Stacy, go to https://www.stacyconnects.com/.