Marketing and sales teams need to work together to pass leads at the right time. That's easier said than done, of course.

In this episode of the Stamats Insights Podcast I'm chatting with Jill Fetcher, VP of Client Services at Buffalo-based Farm, about when a person becomes a lead, when they are considered a marketing lead and when a sales lead.

We discuss nurture strategies and how content plays a role as well.

This episode was recorded in Minneapolis where we were both speaking at the Insurance Marketing and Communications Associations annual conference. Find my deck on the future of content here. 

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