In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.
In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:
Good luck, we hope this helps on the path to Standout Marketing.
Simon Kelly, Paul Johnston and Stacey Danheiser
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More