Today Joe and Jeff are joined by Layne Frank of BBH Solutions, an MSP succeeding in business for more than 30 years. Together we're discussing some essentials - how to sell MSP services, the success BBH Solutions has had in niche-ing down (choosing the right avatar!) and focusing on what they do best and for whom they do it. This episode is part history lesson on what it takes to achieve long-term success as an MSP, and a masterclass in how identifying and treating your customers helps create that kind of success, as well as the value of cultivating a network. Discover the secrets to success from an experienced MSP provider, and the power of passion that can help you achieve your goals. Featuring Joe Rojas and Jeff Loehr and Layne Frank

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