In this episode, Jeff Loehr, Tim Fitzpatrick, and Joe Rojas discuss the benefits of niching down, finding the marketing channels that resonate with you, and the importance of customer onboarding.

They emphasize the value of understanding your target market and crafting a message that speaks directly to them, as well as optimizing referral systems and creating a super-targeted list to attract ideal clients.

They also address the fear of going too narrow with your niche and the delivery challenge that comes with it but stress that niching down ultimately leads to higher profitability and more enjoyable work.

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