How can you prepare a good cup of coffee when you are outdoors – say on a mountain hike or ski tour – without bringing much equipment or creating lots of waste? With a coffee paste from the tube, say Alexander Haberlin and Philippe Greinacher, the two founders of No Normal Coffee. This start-up aims to offer a premium coffee for every outdoor occasion – in the mountains, woods, or anywhere else. The objective of No Normal Coffee is to redefine outdoor coffee and make it more sustainable. Alex and Philippe talk about the founding story of No Normal Coffee, how they developed their product as newcomers to the coffee industry, and the ways in which No Normal Coffee promotes sustainability.