Joel Lederhause started DiscountRamps.com in 1997 almost by accident, after buying 10 industrial ramps on his credit card. After failing to move the products via his Auto-Repair side-business, he tossed a website up online, and forgot about it.Within a few months his über-basic site started to rank organically on Alta-Vista. Within 4 years he hit $1 million in turnover, after 8 years $10 million, and when he sold his majority stake in the company in 2011 they were doing over $30 million in annual sales, debt free, and with a significant inventory.