MUMBAI: Forget English and go vernacular to expand your reach, Niti Aayog CEO Amitabh Kant advised financial technology ( fintech ) firms on Friday.He said the fintech companies risk alienating audiences and losing steam if they ignore India's diverse set of languages and dialects while helping increase the coverage of formal financial services.On the capital markets side, he blamed the concentration of marketing activities in the cities for rural markets missing out.Most investor camps are concentrated in urban areas whereas rural participation is necessary in order to democratise capital markets," he said.He reiterated the importance of vernacular languages in making it possible for more people to access capital markets.Kant also said India has a target to take digital payment transactions to 1 billion a day from the present rate of 3 billion a month. | To read full story, visit https://startuparound.com/read/1592090484.575183/Forget-English,-go-vernacular-says-Niti-Aayog-CEO-to-fintech-firms?ref=audio_experience