When you are raising capital for your startup, you have to sell your investors on your business. By treating your fundraise as a sales cycle, you can help add structure and efficiency to this effort. In this episode of Startup Basics, Kimmy and

How to Get Your Initial Sales and Set Your Startup on a Path to Success

May 31st, 2019 11m 14s

Many founders quit their startup dreams when they fail to get their first handful of sales after launching their product. Don't be one of them! In this episode of Startup Basics, Kimmy and Sergio discuss a few tips and tricks to get those initi

Validating Your Tech Product without Building Tech

May 10th, 2019 9m 35s

Innovators are visionaries, but that can sometimes lead them to jump in head first into building or designing a product that isn't quite right and wasting precious time and resources going down the wrong path. The good news is that there is alm

3 Key Features to Help Your Startup Succeed

May 3rd, 2019 11m 52s

What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all. Rather than checking off boxes and

Focus, Focus, Focus

Apr 12th, 2019 9m 23s

Running a startup is a race against time, so it's important to keep focused on those things that will help your startup succeed. At the same time, distractions abound. So what should you focus on and what should you eschew? In this episode of S

How to Solve Your Startup's Catch-22 Conundrum

Mar 22nd, 2019 11m 43s

A very common conundrum for startup founders–particularly non-technical ones–is: “How do I get investment, when investors want to see a product and traction, but I can’t build my product and get traction without money?!” In this episode of Star

Boostrapping. What Is It, and Is It Right for You?

Mar 8th, 2019 9m 52s

There is a growing movement to "bootstrap" startups, and that can be a wonderful path. However, there are a number of factors that make some startups much more suitable for bootstrapping than others. Moreover, there are some key negatives as we

Getting Customers for Your Startup

Feb 21st, 2019 30m 38s

It doesn't matter if you built the greatest product on earth if you can't find an effective distribution strategy to acquire customers. In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels.

Growing Your Startup with the 1-10-100 Rule

Feb 5th, 2019 10m 7s

Popular tech media would make it seem otherwise, but it's quite rare for a startup to release a product and see users or customers rushing in. Instead, many startups have limited means to promote their launch, and all they get at the beginning

Should You Move Your Startup to Silicon Valley

Jan 21st, 2019 26m

Few questions are as polarizing as whether tech founders should themselves move or move their startup to Silicon Valley. On one side, you have staunch advocates arguing that no other place has such access to capital and talent. On the other sid

Do I Need a Co-Founder?

Jan 7th, 2019 7m 19s

The media loves celebrity founders such as Steve Jobs, Elon Musk, and Jeff Bezos portraying them as one-man shows. However, most successful founders have at last one co-founder, and it’s quite rare for one individual to build a huge tech startu

Expect a Looong Journey When You Launch a Startup

Dec 19th, 2018 8m 16s

One of the most deleterious myths that ruins startup dreams is the notion that things happen quickly. Unfortunately, we at Beta Boom meet founders all the time expecting that they will build a product, get traction, and will secure seed funding

Startup Basics by Beta Boom

Dec 4th, 2018 3m 46s

Startup Basics is for entrepreneurs launching tech companies but are not fluent in "startup." Hosted by Beta Boom's founding partners, Sergio and Kimmy, the podcast covers all common topics and questions that many founders are afraid to ask or

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