People like to call social media the new town hall, and it truly is. Whenever there’s a big news event, people hop onto sites like Facebook and Twitter to talk about it. But, what should your business do with its social media presence during

Startup BizCast #105 – Finding Time to Do The Work

Apr 10th, 2019 5m 38s

Having too much work is a great problem to have, until it’s so much that you don’t have time to actually do the work. In this episode of Startup BizCast, host Steve Mullen gives some advice on what to do when that “great problem to have” gets

Startup BizCast #104 – What Not to Do in PR

Mar 21st, 2019 4m 49s

As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them. In this episode, he talks about he biggest mistakes that can be made in several dif

Startup BizCast #103 – Working From Home

Mar 7th, 2019 6m 3s

Working from home is fantastic, but for many people it’s a serious struggle. How do you get past the idea that there are other things you could do around the house OTHER than working? In this episode, host Steve Mullen runs down some of the p

Startup BizCast #102 – Giving Free Advice

Feb 20th, 2019 5m 18s

Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations? Have you wondered whether you should really be giv

Startup BizCast #101 – Negotiating Against Yourself

Feb 6th, 2019 6m 29s

Setting your prices for potential business is a hard thing, because most of the time the potential client doesn’t tell you how much they’re willing to pay you. So, how can you make sure you’re not under-charging, or asking for so much that you

Startup BizCast #100 – Where People Get Their News

Jan 9th, 2019 4m 33s

If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them. In this episode of Startup BizCast, host Steve Mullen talks about a new survey on the subject that ha

Startup BizCast #99 – Advice for Sole Proprietors

Nov 28th, 2018 4m 39s

It’s tough being the owner of a micro business or sole proprietorship. In many cases, you’re the only one doing the work and you don’t have anyone to consult or bounce ideas off of. In this episode, EndGame PR President Steve Mullen gives adv

Startup BizCast #98 – Are You Being Social?

Nov 7th, 2018 3m 52s

Your business is probably on Facebook, Twitter, and LinkedIn. You may even be on Instagram. But, are you actually communicating, or are you just making announcements? In this episode, EndGame PR President Steve Mullen gives some advice to en

Startup BizCast #97 – Finding Time for Social Media

Oct 24th, 2018 3m 51s

It’s completely understandable that it’s hard to find time for social media when you’re a small business owner, but not doing it is a mistake. In this episode, host Steve Mullen gives some advice to streamline your business social media proces

Startup BizCast #96 – Who Are Your Friends on Social Media?

Oct 10th, 2018 6m 28s

This episode is all about who your friends are on social media, or, more specifically, who your friends should be. Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix w

Startup BizCast #95 – How Not to Spread Fake News

Sep 26th, 2018 4m 46s

Our country has a fake news problem. A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue. As a social media manager or business owner, how do you avoid mak

Startup BizCast #94 – Social Media Customer Service

Sep 10th, 2018 4m 49s

Customer service isn’t something that’s just done face-to-face or even over the phone anymore. Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram. How do you,

Startup BizCast #93 – Communication Across the Generations

Aug 13th, 2018 6m 46s

In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media. When you have a business that employs people who may be from FOUR different generations, how do you deal with all of th

Startup BizCast #92 – The Basics of Crisis Communication

Jul 30th, 2018 4m 15s

No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of. How you handle that is called crisis communications,

Startup BizCast #91 – Is Media Relations Still Worth the Time?

Jul 16th, 2018 3m 23s

It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago. Most people get the at least a portion of their news from social media these days. So, is it really still worth the ti

Startup BizCast #90 – The Best Social Media Outlet for Your Business

Jul 2nd, 2018 3m 58s

I frequently have discussions with clients about which social media outlets they should be using to promote their organizations. Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose? In this

Startup BizCast #89 – Tips to Beat Social Media Writer’s Block

Jun 18th, 2018 2m 31s

A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about. What do you do then? Panic? Hopefully not. In this episode of Startup

Startup BizCast #88 – Is it Time to Quit Facebook?

Jun 4th, 2018 4m 13s

While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access

Startup BizCast #87 – Re-launch and Social Media Manager Advice

May 21st, 2018 5m 4s

It’s been a long wait for Episode 87 of Startup BizCast, but that wait is over. After nine years, I’m publishing all new episodes, starting today. Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesse

Startup BizCast #86 – How Social Media Changed PR (Steve Mullen)

Jul 2nd, 2009 13m 30s

There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I’ve been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast.

Startup BizCast #85 – New Tech for “Old” Jobs (David Marks)

May 7th, 2009 10m

Between hardware like mobile phones and new social media tools, there’s so much new technology coming out every day that it can be hard to keep track. If you’re able to harness some of these tools, however, it can make your work more profitab

Startup BizCast #84 – Small Biz Social Media Review (Steve Mullen)

Apr 15th, 2009 12m

The social media landscape changes so quickly … almost every day! The pace of change is so fast, in fact that it’s sometimes hard for professionals to keep up, let alone small business owners who have other things to worry about. For that r

Startup BizCast #83 – Tax Time in the U.S. (Ryan Thompson)

Apr 1st, 2009 10m 30s

It’s no April Fools … tax day in the U.S. is rapidly approaching. That means you’d better be getting to work on your tax returns. If you’re not, you may need to think about filing for an extension. Our guest on this episode of Startup Biz

Startup BizCast #82 – The Pulse of Entrepreneurship (Chris Benjamin)

Mar 11th, 2009 13m 30s

After a bit of a long hiatus, Startup BizCast is back with episode 82! In this show, we take the pulse of entrepreneurship. How are things going out there? Our guest is Chris Benjamin from Rogue CFO. He’s a contract CFO, working with co