Rentgrata connects prospective renters with current residents of apartment communities so that prospects can ask questions and get feedback from their peers. If a prospect chats with the resident on Rentgrata and ends up signing a lease, both the prospect and the current resident get a reward. It’s a modern take on traditional referral programs that are offered by apartment communities. In my conversation with Co-Founder and COO, Sam McArtor, he shares some current metrics, as well as the pivot they experienced along their startup journey. He also shares how the conversion rates they have seen with their platform have helped them in the sales process and how they use pilot programs to expand to more properties.

Topics in this episode

Providing information that a prospective renter can’t find elsewhere

The positions they hired for after completing a round of funding

Creating conversion rates that are ten times the traditional methods

Other verticals they may expand into in the future

Why they are first-to-market and do not have direct competitors in their space

The pivot they underwent from their first idea, to what Rentgrata is now

Managing a pilot program with a property manager and converting that to an expansion of their full portfolio

Using AI to provide feedback to property management

Contact Info

Website: https://www.rentgrata.com/

Email: sam@rentgrata.com