The buzz: “Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves. (Kirsten Green) Retailers: Your in-store customer experience can account for up to 98% of total sales. Going digital shouldn't mean focusing on “clicks” instead of “bricks”. To compete with online retailers, brick-and-mortar stores need to transform. How? Tesla acts strictly as a showroom, with no on-hand inventory and only online ordering. Apple, Microsoft, Target and Walmart adopt the latest technologies to bring the customer back to the retail floor. Need help? Tech startups can help make your in-store experience shine again. The experts speak. Guillaume Waline, Indigo Connected Retail: “Kites rise highest against the wind, not with it (Winston Churchill). Steve Rietzke, SAP: “If you really look closely, most overnight successes took a long time” (Steve Jobs). Join us for Digital Shopping Era Clicks vs. Bricks: Rescuing Brick-and-Mortar.