The 3-letter acronym every startup obsesses with is TAM.

But what is your TAM comprised of, and specifically WHO makes up your TAM?

When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering.

That was the case for Cardio Diagnostics, who built a solution with a clear end user but involved multiple ancillary decision makers and economic buyers, and alternative use cases.

This forced them to expand their TAM in order to successfully penetrate the market and grow revenue.

And with a team of just 10 they've managed to go public on the NASDAQ.

Their Co-founder & CEO, Meesha Dogan, steps to the mic in this week's episode to share how they have strategically charted their market and TAM to win the big deals that take a long time to close, and the small deals that turn around quickly.

Find Meesha online:

LinkedIn

Find Cardio Diagnostic online:

Website

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