Megan Kierstead is a certified coach for forward-thinking leaders with ADHD brains. Her coaching incorporates over a decade of experience of advising tech executives in strategy and human behavior, as well as deep expertise in user experience a

How User Research Is Helping a Food Startup Thrive Featuring Claire Schlemme

Nov 26th, 2021 36m 7s

Claire Schlemme is an ardent environmentalist who saw a need to fix a broken food system in order to protect the planet. Her lifelong interest in food and nature began to intertwine when she was diagnosed with cancer in her early 20s. This expe

How Customer Research Fosters Sustainable Startups Featuring Steve Sanderson

Nov 12th, 2021 42m 59s

Steve is a hands-on product development executive, with a passionate focus on startups and creating products that make a measurable difference. For most of his career, he has worked in early stage startups, with a strong emphasis on Lean Startu

Qualitative Research for Startup Insights and Strategy Featuring Miriam Alexander

Oct 29th, 2021 34m

Miriam Alexander founded and runs Go Deep Strategy, a qualitative boutique specializing in hard questions. Her 20+ year career spans work for both client and research agencies and for startups as well as Fortune100 corporations. Trained as a ro

Research that Crescendos Featuring Chris Beaman

Oct 23rd, 2021 31m 53s

In today's episode, we talk with Chris Beaman about how he approaches user research with senior citizens for the startup, Rehab2Fit. Chris Beaman is an entrepreneur and technologist with specialties in product and growth. Chris grew up in Bosto

A Product the Market Wants Featuring Melinda Hwang

Oct 20th, 2021 32m 38s

In today's episode, we talk with Melinda Hwang about how she found her market through spreadsheets, Facebook groups, and customer service questions. Melinda Hwang is the founder of Happy Masks, a company whose mission is to provide masks that c

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