E-commerce has changed people's lives dramatically. According to a BigCommerce trend research, although e-commerce purchases accounted for 14.1% of worldwide retail sales, the figure is expected to rise to 22% by 2023. There are a number of new e-commerce trends that have emerged over the years, including the mobile consumer experience, social software shopping, and precision marketing. When people begin shopping online, the customer journey is easily tracked and serves as the foundation for merchants' re-marketing efforts.

"The problem is, I've discovered that businesses generally don't know how to use data to solve business problems," explains Tresl founder John Chao. With significant data science knowledge, this former LinkedIn senior manager founded Tresl, a startup that helps e-commerce brands to thrive through data science, and Segments, a Shopify app that strives to empower e-commerce brands with data analysis capabilities. We are excited to have John Chao on our show to share his philosophy and disclose the inspiring stories that have led to Tresl's success.

In this episode of Startup Island Taiwan Podcast, you will find out:
☛ The initiate idea for Tresl was AI for email while John is having hot milk tea with pork bun in a HK bakery
☛ What exactly does a data analyst do?
☛ The possibilities that new AI models offer for e-commerce
☛ The AI world in which John would like all marketers to live
☛ Engineers from the United States and Taiwan work in quite different environments

Host: Asianometry, Deep tech channel with 510k followers, still growing
Guest: John Chao, Co-founder and CEO of Tresl

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Directed by National Development Council
Produced by Meet Global by Business Next Media

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