Great question. To answer that I had a chat with Max Tatton Brown, founder and managing director at Augur Communications. Augur is London-based communications agency which helps fast-growing “unsexy” tech companies tackle business challenges with communications strategy.

Before Augur, Max led PR for Tradeshift from Series A to Series C and has written for Wired, the Guardian and Quartz.

In this podcast you will find out:
• When is the right time to start building your media relationship
• How you should go about creating and maintaining those relationship
• The importance of focusing on your product before doing any PR
• How PR can only amplify what’s already valuable