Goods things happen if you wait and put your words into action. In this weeks episode of Startup Playground Podcast, you are gonna hear about the generation that grew up with the internet, technology and social media, which established a stereotype that they are anti-social, “social justice warriors” and tech addicts. However, to understand better this generation, we have decided to host Gen Z expert and Co-founder of RELEVO., Jahanzeeb Ahmed. A startup that advises companies, non-profits and organisations on understanding the youth. 

WHY IT IS IMPORTANT TO UNDERSTAND THE YOUTH?
Understanding the youth has been a growing challenge among companies, organizations and institutions. This is because, with each new generation, the group becomes more complex. You can say that Generation Z, is a product of its environment. Growing up in a digital and globalized era has allowed them to obtain characteristics that no other generation has. In order for the economy to continue in a positive direction, and for companies to understand the needs of their current or soon to be consumers, they must understand the way the youth - lives, breathes and thinks.

Therefore RELEVO., through its services, bridges the gap by giving insight and data into the youth demographic, both due to the fact that they themselves are part of the targeted audience and through their community. 

Read more about this youth startup RELEVO here: https://relevo.dk/en/home/ .

CREDITS

* THE ENTREPRENEUR OR THE ORGANISATION HOSTED ON THIS EPISODE HAS NOT SPONSORED THIS EPISODE, AS WELL AS THIS EPISODE IS NOT SPONSORED BY ANY ORGANISATION OR COMPANY. IT IS PURELY OUR OWN INTEREST TO UNDERSTAND THE ENTREPRENEURIAL MINDSET.

 * Music licensed from http://www.purple-planet.com

 * Record Player Static Sound - Recorded by Mike Koenig

 * AM Radio Tuning Sound - Public Domain

  * Drum roll - Recorded by Mike Koenig