In this episode, we have a chat with Nikolaj, founder of Savvy Copenhagen, a company based in Denmark who is one of the frontrunners in the production and sale of sustainable and organic clothing. We talk about the current shift with regards to manufacturing practices to more sustainable and eco-friendly ones and how these are even affecting the bigger commercial companies. We also dive deep into how they source their products, what their business model is, and how they are able to retain their customers by selling good quality sustainable and organic clothing that tell a story.IF YOU LIKE THIS PODCAST, GIVE US A REVIEW ON APPLE PODCAST.We covered the following topics:NIKOLAJ & BITCOINWhy Nikolaj is getting paid solely in BitcoinHow he handles being a student, entrepreneur and professional hockey playerSUSTAINABLE CLOTHINGHow Savvy Copenhagen is sourcing its sustainable clothesWhat sustainability in the fashion business really meansThe future of sustainable clothingCOMPETITION (H&M and others)How Savvy Copenhagen competes with H&M and other big brandsWhat launching a new product involves (it’s a whole lot!)How they retain customers to come backWhy building a startup in Denmark can be a good ideaLEGALInsights into what it means to deal with a lawsuitWhy investing in a lawyer at the beginning of a startup can be crucialIF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE