Yaniv Makover didn’t intend to launch Anyword, the AI writing tool for marketers.He set out to help publishers like the New York Times buy social media ads so they could grow their readerships. At first, humans wrote those ads. Then, one day, he experimented with getting writing help from BERT, the tool Google released in 2018, long before OpenAI launched ChatGPT.It was clunky and flawed, but Yaniv was convinced this was the future. This is the story of how Yaniv’s company hustled, and defied death, to capture the opportunity to create AI writing software company.

Yaniv Makover is the cofounder and CEO of Anyword, the AI performance writing platform for marketing results.

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