They used TikTok to promote their podcast, but podcasting is painful. There’s no discovery. It’s hard to grow. And there’s little audience feedback. Meanwhile, their short videos took off. This is the story of how the Our Future creators grew their short video business, generated revenue and sold it to Morning Brew.

Michael Sikand and Simran Sandhu are the founders of Our Future, a media company dedicated to inspiring young entrepreneurs. Michael, with a background in finance and a passion for storytelling, has played a pivotal role in shaping the company’s strategic vision. Simran, bringing expertise in digital media and content creation, has been instrumental in driving the brand’s innovative approach and expansive growth.

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