Australia's number 1 startup podcast (1) breezes into episode 101, with Rob Kelly, managing director of Agora Livestock, a price discovery marketplace for sheep, cattle and goats.

Growing up on the family farm in Kojonup, in the Great Southern, 250 kilometres south from Perth, Rob was into maths and science at school, and studied ag science at university. After a decade in grains trading, he saw that banks had no efficient, real-time way of valuing livestock, which spawned the idea behind Agora.

After five years as a pure B2B subscriptions business, the business has recently launched its online marketplace nationally.

"If you say ‘Well I can’t show you because you might steal the idea’.. your business is not robust enough for the investment. So the sooner you can start talking about what you’re doing, the better, and you’ll find mentors along the way" ~ Rob Kelly.

For more: https://agoralivestock.com.au

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Startup West acknowledges the Whadjuk Nyoongar people, traditional owners of the lands and waters of Perth, where this podcast was recorded, and pays respects to Elders past, present and emerging.

Startup West is recorded at Riff studios in beautiful downtown Perth, Western Australia; produced by Startup News, edited by Carmen Yee Kai Wen and brought to you thanks to support from Spacecubed, Curtin University, RSM, the City of Perth and Tekkon.

(1) As recently judged by Feedspot: https://podcasts.feedspot.com/australian_startup_podcasts/