In this second episode with Thibaut Briere (actually one single recording but Thibaut had a lot to share!), we are focusing on the Asian market, its complexity and how crucial it is to test this market.

How, will you ask! Thibaut advises to build your website with a different landing page for each country. This way, you can test your messaging per country… He also explains how to use Facebook ads and LinkedIn. Another episode full of concrete tips!

What is important is to learn about your market while according to him, the future of marketing will be driven by a s”ocial media fatigue”; COVID and digitalisation have seen an increasing traffic on social medias but without actions taken by users. As a result, the cost of ads has decreased but their efficiency as well!

For Thibaut, it’s not enough to publish, you need quality content with a proper branding and messaging; “there is no shortcut in marketing”.

To contact Thibaut: https://www.linkedin.com/in/thibautbriere/

Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home

and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Like Marketing? Listen to Jason Bradwell's podcast "B2B Better" where he interviews marketing experts and shares actionable advice on strategy, content, digital, communications & more...: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS84MTEzNTIucnNz?sa=X&ved=0CAMQ4aUDahcKEwiY7bHj5ZvvAhUAAAAAHQAAAAAQAg