In this great episode, Thibaut first talks about his love for Asia, why it's the place to be for business and why it is a very complex market to enter. We then discuss about marketing for startups, why it has to be innovative, inventive and different if you want to survive. Why you should focus on your messaging and not so much on your branding/logo.

Diving into your positioning, why radical differentiation will be your best ally; “you are small so you can afford to be really different, and people will remember you more”, “you need to find an edge” to test your market. Very insightful advice if you are launching your product/service and don't have a huge amount of time and money to start with...

About Growth Hacking (well, Thibaut prefers to talk about Growth Marketing): 

• Usually, you can’t really measure a marketing strategy on your revenue, so Growth Marketing is about finding growth and prioritise the actions that will impact your revenue (very business driven approach).
• Growth Marketing bridges marketing and sales to really assess this impact.
• It’s a very structured process of experimentation at small scale, to test small changes.
• There is an unconventional part in Growth Marketing, in finding new ways of doing things.

To conclude, Thibaut gives a few concrete tools to implement your growth marketing strategy immediately: the AARRR process (acquisition, activation, retention, referral, revenue), the 19 channels you can use in marketing and the prioritisation framework... such a program!

Now that you know everything about Growth Marketing, don't miss the Part #2 of this interview, about experimentation and how to use LinkedIn as an entrepreneur!

Favorite quote: “Innovation happens when you have constraints”

To contact Thibaut: https://www.linkedin.com/in/thibautbriere/

Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home

and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.