Episode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn.

There's a wealth of knowledge in today's episode so if you are considering or have thought about LinkedIn ads, this episode is worth a listen. We'd love your feedback on this new format. Was it helpful? Let us know in the comments or on Twitter (@startupspod)!

[BONUS] Download a LinkedIn campaign brief PDF developed during this episode

The topics we cover

[04:29] Should a B2B SaaS founder consider LinkedIn?

[07:33] Scatterspoke's ideal customer profile

[13:12] Ideal company size for Scatterspoke

[21:16] Looking at adds other companies are running

[24:43] Putting this together into a campaign

[30:36] Audience size and example ads

[36:19] Setting a budget for ads

[22:59] Free trials on LinkedIn

Links from the show

• Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product
• 2021 State of Independent SaaS Survey
• Modern Media
• Scatterspoke
• Scatterspoke,Modern Media | Twitter
• Scatterspoke,Modern Media | Website
• Anthony Blatner | Twitter

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