In Episode 545, Rob Walling chats with Tracy Osborn about the importance of learning design fundamentals for startup founders. They also discuss her new book and the pros/cons of self-publishing vs working with a publisher.

The topics we cover

[00:52] Intros

[02:00] Deciding to self publish vs going with a publisher

[11:11] Design fundamentals for a startup founder

[16:23] Training your design eye

[18:57] The #1 thing to do to become a better designer

[20:01] Prototypes: the process of sketching ideas

Links from the show

• Hello Web Design
• No Starch Press
• The 90-Minute Guide to Building Marketing Funnels That Convert (Data Beats Opinion)
• Hello Web App
• Sounds True
• Tracy's Savy Call breakdown
• Balsamiq
• Sketch
• UX Pin
• Tailwinds
• Tracy Osborn (@tracymakes) | Twitter

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