In Episode 548, Rob Walling chats with Zack Naylor about Aurelius and the harrowing tale of launching multiple times and having to rewrite and re-platform the codebase before finally finding success. They also discuss how to interpret feedback from your customers and the importance of listening to your instinct as a founder.

The topics we cover

[03:24] Background on how Aurelius helps UX researchers

[07:56] The struggles of building and launching multiple alpha versions

[15:14] Bootstrapping during a pandemic

[22:20] Taking risks as an entrepreneur

[26:28] Building a third version of the product that lead to unprecedented growth

[30:48] Using your gut as a founder

Links from the show

• Aurelius
• Things You Should Never Do, Part I
• Episode 541 | Faster Horses & Product Myths, Life-changing Money, Dual Funnels, and More
• Zack Naylor (@zacknaylor) | Twitter

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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