In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder.

The topics we cover

[5:00] User experience research for startup founders

[11:20] Customer Interviews for developers

[12:30] Feature requests as customer research springboard

[19:55] Practicing customer interviews

[23:37] Comparing to Jobs to Be Done framework

Links from the show

• Deploy Empathy: A practical guide for talking to customers
• Software Social
• Episode 524 | Bootstrapping a Commodity SaaS
• Michele Hansen (@mjwhansen) | Twitter

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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