“Just because you don't know people, just because you don't have the budget,  just because you don't know anything about the media space doesn't mean that you aren't valued and that you shouldn't put your foot in the door.”

When Nicole Pearl Kaplan joined Clubhouse, she was incensed by the advice 'quote unquote experts' were giving to small business owners, which led her to realize she had valuable expertise to offer. As a former national magazine beauty editor and seasoned TV beauty and style expert, Nicole has evolved into a PR and media strategist. Through her consultancy, she empowers small businesses and creatives, guiding them through the complexities of media engagement and brand elevation. Her two decades of experience combined with insider knowledge and strategic insights are pivotal in securing top-tier media coverage, enhancing brand visibility, and driving sales growth for her clients. Tune in and hear how Nicole went from regional TV segments to becoming an on-air expert for the Today Show, her early career experiences reminiscent of 'The Devil Wears Prada,' and her dedication to helping those who need assistance in gaining media visibility.

What we talk about:  

Networking and finding key relationships (05:20)

Progress over perfection (10:28)

Effectively organizing a tight budget (14:06)

Misconceptions about pitching to media (18:21)

The impact of AI on the PR and media landscape (20:43)

Connect with Nicole:

Instagram

Website

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