In this week’s episode of Starving for Insight, I’m sitting down with April Dunford, CEO of Ambient Strategy. Conversations with April are always so much fun, and this time we chatted about how to get a deep understanding of your customers.

She shared her hilarious and interesting story of how she discovered the best way to reach her former company’s target audience was to use a fax machine campaign - and no, this wasn’t in the 80s!

We also talked about how listening in on a single sales call made her realize another former company was getting their marketing and sales all wrong, and that talking to your customers face-to-face (or phone-to-phone) is crucial regardless of your company’s size.