The latest iPhone update allows users to opt out of allowing an app like Facebook to track them across websites to serve them relevant ads. While this may seem like a small change, many platforms and marketers argue it will have a huge impact on advertisers, particularly small businesses who rely on this data to maximize their already-limited budget. 

Do these changes spell the end of digital advertising?

Chief Marketing Officer, Bryan joins us to discuss the Apple v. Facebook beef and offers some tips on navigating these changes. 

Read more about these changes here: https://bit.ly/2Rj6SgQ