The concept of the Metaverse—a vast virtual realm—paired with the revolutionary potential of NFTs is captivating the tech world and creative thinkers alike. In a recent conversation that delved into the fascinating realms of the Metaverse and NFTs, industry experts Zeina Akkawi, Atul Hedge, Craig Borthwick, Jimi Ibrahim, Jeremy Denisty came together to shed light on these rapidly evolving concepts.

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HIGHLIGHTS

(2:02) The metaverse: What's all the fuss about?

(4:29) What are NFTs and why do they matter?

(7:25) Merging the physical and digital worlds

(9:44) Digital twins: How can they help us?

(15:32) Loyalty is failing

(18:26) Marketing and Brand Equity

(23:14) What are new advertising formats?

(25:22) Why should I go back to the metaverse?

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QUOTES

"The real excitement is if you look at all the big boys, all the big tech are backing this like never before. I mean, you name it, whether it's apple, whether it's Google, Facebook, Microsoft, everybody's betting on this."

"The exciting part for us is that it's a virtual world. It's a virtual world with lots more possibilities than it was before. And that's what's making us excited about it."

"What these brands are doing are building communities around their brands, okay, they do have users or buyers. But when they create a community using NFC technology, they basically by selling their NFT, you start having ownership or part ownership in this business or brand."

"This is a way for them basically just to relate to their customer on a deeper level. And that will yield more retention."

"NFT's are digital collectibles basically that are on smart contracts which are put on The blockchain. So basically, in web three in general, the big word is community."

"I think where you started with less and less marketing was going on in the term that's about us. And we were quite divisive on metaverse... I think it's become a bit of a loaded word in terms of sentiment."

"I think beyond that there's a lot of experiences we were talking about earlier that everyone charged in. And when the days the quality of experience was not quite what what it should be."

"The technologies that we see, the Web3 technologies, Blockchain technologies enable you to do that on a much more localized level, in a way to organize crowds that were never able to organize before."

"So I think, overall, I think we need to start talking about the use cases that are creating value and that are maybe a bit more boring than what we what we expect... But something a bit more like value adding to the to the communities."

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