AI has become a pivotal topic in today's rapidly evolving technological landscape. Its impact spans across various industries, from healthcare to finance and marketing. In this podcast, Ali Aboukhreibe, an expert from Boopin, shares valuable insights on how AI is shaping the future of marketing and advertising, shedding light on its role in data-driven decision-making and its ability to leverage both rational and emotional aspects of human intelligence.

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HIGHLIGHTS

(0:00) Understanding the Fundamentals of AI

(3:56) Extracting Intelligent Perspectives from AI

(8:19) Strategies for Precise Audience Targeting

(13:43) Achieving the Right Mix of Emotion and Logic in Marketing

(17:12) Navigating Trends in Marketing with a Critical Eye

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QUOTES

"And what it basically is, is the theory and development of computer systems, able to perform tasks normally requiring human intelligence."

"But in reality, the brain is a mix of both rational and emotional thinking, and once you combine them, you come up with something called the wise mind."

"AI can think a little bit with some emotion or some human sentiment."

"AI with Chat GPT has been taking over. And this is what's happened, basically."

"Is AI here to take my job? Am I going to have a job in five years? And Chat GPT said? No."

"AI plays an important role here. If we dig a little bit deeper, into a more complex consumer journey, which is travel, much more complex."

"Going back to content creators. Verify this text from chat GPT with Grammarly, copy, paste it, put it on a Word document. If you have Grammarly. That will fix it."

"We need to understand that whatever we're doing takes into account that human emotion and that we never just fully rely on AI."

"As Elon Musk said they're gonna take over and that they're more dangerous than nuclear weapons."

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