Effective content strategy and repurposing are essential for engaging diverse brands and audiences. Mamta Varerkar, Anastasiya Golovatenko, Riham Essam, and Jen Blandos emphasized understanding the client's audience, collaborating in content creation, tailoring content, utilizing AI tools, leveraging influencer marketing, and repurposing long-form content.

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HIGHLIGHTS

(0:20) Content Strategy and Repurposing 
(3:44) Performance and Experimentation 
(10:44) AI and Data in Content Creation 
(17:26) Collaborations in Content Creation 
(21:49) Influencer Marketing and Repurposing Tools

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QUOTES

"When it comes to content production, you need to understand the business, and what I always say is you need to start from the planning stage."

“We depend on what we call in our industry evergreen content – content that can be published and circulated anytime, any day whenever you need it to be.”

“One thing that's really important when you are looking at your content is that you need to talk to the people who are going to buy from you, who you want to know, like, and trust you.”

"Data tells you if your content is working, if it's not working, if it's relevant, or irrelevant to your audiences."

"We use a lot of AI tools to be able to repurpose content because people forget what they saw from you yesterday, let alone a month or two months ago."

“One piece of advice: Google your business and Google yourself. This is where your journey for content creation should start.”

"Influencer marketing is an area where brands need to invest in, explore, and learn, but it starts with planning and finding the right influencers for your campaigns."

“We use a lot of tools, but I think it's also important to be organized. If you have a system behind everything, it makes it so much easier to repurpose content.”

“If you are managing a lot of content, it's important to be organized because if you have a system behind everything, it makes it so much easier to be able to repurpose things.”

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