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Step Up Your SocialEpisodes
Episodes of Step Up Your Social
Mark All
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If your social media engagement is down, you're not alone!Social media is an amazing tool to reach new people. But never forget, social media is rented land.Keep posting to your social channels, but also use them to grow on real estate you
So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.When someone places an order with you, or donates to your organization, or ev
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It's as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.
A vanity url is a memorable url that will redirect to the page where you actually want to send people.They are easy (and inexpensive) to set-up, and can help your user easily find your brand's important content and sub-campaigns.In this epi
If you use the internet, you’ve likely heard of WORDLE. According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. But here’s the thing: this game, that so many people play and talk about, had
In Episode 13, we discussed why you should be blogging.Today let’s talk about how you should approach writing content for your blog.In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:The Goldilo
What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to canc
One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn't showing up on Google. If they had remembered that Facebook, while it's first and foremost a social media channel, is also a search engin
In this episode I cover a bunch of free digital tools you should be using, but probably aren't. These free tools will help you step up your graphic design, your writing, your video storytelling and a whole lot more.You can stream all episodes
Step Up Your Social as a podcast exists to share quick, actionable tips to help you take your digital marketing to the next level. In this episode, we explore at 7 times the airlines blew it on social media, and talk about what we can learn fro
There are three primary reasons you should be blogging to grow your brand: 1) It's great for your SEO (Search Engine Optimization) 2) It positions you as an expert in your field 3) It creates endless bridges between your social media and your w
A supporter spotlight is an opportunity for you to shine a light on one of your supporters and talk about how great they are. It can be a blog or a Facebook post, a short video on Instagram or whatever else makes sense for your brand. The prima
Instagram Stories just keep getting more popular. Over 500 million people now use them every single day!And their functionality keeps growing as well.In this episode of #StepUpYourSocial, we cover ten tips, tricks, hacks and strategies that
Don’t you wish you had a magic wand you could use to see what your competitors were doing well, so that you could grow your own business accordingly? Facebook has a free feature, available to all Facebook Brand pages, that might as well be a ma
Warren Buffet is a better writer than you for one simple reason: he knows his audience and he writes directly for them. Are you doing the same?Don't write your content for "the world," rather write it for an individual. Don't try to make your
Social media can be an overwhelming place, especially when you feel like you don't speak the language. TIL, FWIW, IMHO... it can be hard to even know where to start.In this episode, we do a deep dive into a bunch of social media acronyms you
There are 5 keywords that, when used in a post on Facebook, automatically limit your post's reach. Facebook has labeled the tactic in question as "Engagement Bait."While Engagement Bait first started being penalized in the Facebook algorithm
You start a new Facebook brand page. It's only natural to invite everyone you know to like the page. The problem is, you're actually hurting your page's future growth when you invite people who like you — but don't care about your brand — to li
Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process.In this
If you run ads on Facebook without first building quality audiences, it's like you're standing in the street, throwing expensive flyers in the air, and hoping for the best.Facebook offers you the opportunity to microtarget based on tons of di
"Stories" are the Facebook response to Snapchat — fun, quirky bits of content that disappear after 24 hours.Instagram Stories alone has over 400 million daily active users — more than twice as many as Snapchat.In this episode of Step Up You
Twitter lists are an amazing listening tool, whether or not your brand is active on Twitter.
Do you know the difference between crossposting across your various social media channels and autoposting? You should! One of these is fine — the other is definitely not.#StepUpYourSocial is a flash podcast series, providing quick, actionable
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