This week the crew sit down with a seasoned cigar sales rep, Lisa Sigler. She is one of the representatives for JRE, Casa Cuevas, and Gran Habano. Lisa takes us on the day to day journey for a cigar salesperson. She also dives into the finer points of how a cigar brand markets to customers, distributes, and builds relationships with brick and mortar cigar stores. Join us as we chop it up with Lisa and stick to the script!