In this podcast episode, Ilona Brannen interviews Lesley Vossenkemper, founder of Scale Up Strategies. Leslie shares her background in the education sector and her passion for helping businesses grow and achieve their goals. She explains how she transitioned from working in a corporate environment to becoming an entrepreneur.Leslie discusses the importance of being a spark of change and shares her experience in serving clients across sectors. She emphasizes the need for consultancy services that support startups in scaling and innovating, regardless of their industry.Ilona and Leslie explore the significance of developing a data-driven culture within organizations. They discuss the challenges companies face in leveraging data effectively and how to approach this with clients. Leslie highlights the value of win-loss data and the insights it can provide about competitors, market trends, and marketing opportunities. She also emphasizes the importance of measuring engagement and client satisfaction as leading indicators for retention.* Leslie talks about her extensive experience in the education sector in senior leadership positions and how EdTech has evolved during her career. * Leslie shares her own entrepreneurship journey from the impact of the pandemic to now and what she has learned along the way * Leslie emphasises the importance of data-driven decision-making and building a data-driven culture within organisations.* Leslie suggests focusing on key metrics that align with business goals and using data to track and improve those metrics.* One example of a leading metric is win-loss data, which can provide valuable insights into competitors, market trends, and potential opportunities for improvement.* She also highlights the significance of client retention and engagement metrics in understanding customer satisfaction and identifying areas for improvement.

This episode is a must if you are interested in learning more about EdTech, entrepreneurship and how data (even the smallest amounts) can revolutionise the way you work.