Ep 8: Crushing Promos and Dealing with Brand Fallout.
Released Monday, 20th November 2017
Good episode? Give it some love!
Ep 8: Crushing Promos and Dealing with Brand Fallout.
Ep 8: Crushing Promos and Dealing with Brand Fallout.
Monday, 20th November 2017
Good episode? Give it some love!
Rate Episode
Overview:
Our complete playbook for crushing promotions. Best practices, execution and potential fallout from success.
Outline:
0:00 - Intro
1:39 - Main Topic
2:26 - Foundations / Working with Your Finance Team
6:40 - Promo Playbook
16:30 - Execution
25:55 - Managing Success / Preserving Brand Equity
28:30 - Closing
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