Ginger and I met years ago over beer and chocolate.  She was in Michigan to present at the MBG and MBAA Winter Conference and took an extra day or so to hang on the farm. Ginger is a tireless advocate for equity in marketing, and has made a name for herself by establishing her own consulting businesses, Women Enjoying Beer. and The Fifty Percent.    We talk shop including beer, gender, service and training.   Here’s Ginger from the secret lair at Red Horse Ranch.  

The Drinks: New Holland's Mischievous II Sour Ale & Pilgrim's Dole Wheatwine 2014

The Music: “Wealthy Street” on intro and outro, © and courtesy of Drew Nelson

Guest Bio: Ginger Johnson

TED talker, book author, beer enthusiast and marketer. Ginger's a dynamic speaker and founder of a few companies, one of which is Women Enjoying Beer. WEB = the only company on the planet studying women & their relationship with beer (yes. really). She's also involved in The Fifty Percent a project with Meagen Anderson, using data to improve our world. Helping beer businesses earn more customers and maximize their marketing dollars is what it’s all about. Learn more about her at womenenjoyingbeer.com andgingerjohnson.com + on Twitter @gingerjohnson   She's appreciative of people who buy the book, since she's working on making her fine husband a kept man.