How do you build a brand and a business through effective storytelling? And why is storytelling the magic dust in your business? Today I sit down with fellow brand messaging and storytelling strategist Taji Torrilhon about how to use stories to connect with your ideal audience and build your brand. We also discuss dealing with imposter syndrome and how perfectionism can hold you back from accomplishing your goals. We offer some of our favorite tips for using your brand values and memorable instances in your life to create compelling brand stories that set you apart and make creating content straightforward, easy, and dare we say fun!

Taji is a trauma-informed Business Mentor and Story Coach and two-time Moth Story winner. She lives with her wife of 25 years and their son in Los Angeles. In 2022 she co-founded CO(OP, a community of sexual trauma survivors.

Topics we discuss:

- Why brand storytelling is the magic dust in your business.

- What it means to be a trauma-informed business coach.

- How to deal with imposter syndrome.

- Why perfectionism is holding you back from achieving your goals in marketing and in life.

- Tips for using your brand values and memorable instances in your life to create compelling brand stories.

Resources:

Follow Taji Torrilhon on Instagram: https://www.instagram.com/tajitorrilhon/

Get Laura's free Step-by-step guide to creating your most powerful brand story: Website: https://www.lauraferreiro.co/

Work with host Laura Ferreiro to amplify your story, build community & grow your business through the Share Your Magic Mentorship Program: https://www.lauraferreiro.co/share-your-magic-mentorship-program/