This is Danny Nathani, Chief Brand Officer at Sharekhan, with over 15 years of experience working in both, Brand Planning and Account Management across businesses and industries, he shares business and marketing insights never shared before.

He is one of the few who has done both account management and brand planning roles in his agency tenure. For the past 6 years he has been heading the brand at Sharekhan and is proud to have rolled out a new campaign called #TohMarketMeinMatAa

A guy who believes that building a brand is the best moat any business can have - is here to chat with us about his campaign and all his views on marketing in today’s hyper messaging-volume era. In this episode he shares remarkable marketing and branding advice that entrepreneurs can follow and achieve great success.

Hope you like the conversation just as much as we did. Leave us a like, subscribe to the channel, and comment who we should bring next.

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In this episode:

Intro // 00:00

Marketing crisis // 00:01:45

Focus Mode // 00:02:28

Fintech marketing // 00:03:48

Influencer Impact // 00:05:10

Share Khan // 00:06:08

Regulatory Intervention //00:07:10

Truth Campaigns //00:09:51

Evaluating Campaign // 00:10:49

Traditional instruments vs. equity traditional // 00:12:35

Sharekhan, online broking // 00:13:36

Brand building and Authenticity // 00:16:55

Impact of social media //00:21:48

Customer Reception // 00:23:40

Market penetration and responsibility // 00:25:35

Marketing insights // 00:26:15

Trading Discipline // 00:27:55

Doing Market Analysis // 00:29:20

Why financial Education is important // 00:29:50

Career Evolution // 00:30:35

Misconception about advertising // 00:32:00

Impact of Covid-19 on fin-ed // 00:32:50

Trading strategies // 00:33:00

Personal Development // 00:34:43

Acceptance of trading as a legitimate profession // 00:37:45

Bridging the gap and education on trading // 00:38:05

Life Experiences // 00:38:20

Need for authenticity and truth in marketing // 00:39:30

Learning from setbacks // 00:40:45

Career choices and Marketing // 00:41:25

Marketing Dynamics // 00:42:30

How Sutta got Danny into ads // 00:43:20

Evolution of Media // 00:52:55

Shift to Digital Platforms, diversification of content // 00:54:15

Social Media Business Model // 00:55:00

Understanding the Audience, Consumer trust // 00:55:45

Decline in Trust Factor // 00:57:05

Authenticity as a Value // 00:58:25

Importance of Brand Building // 01:00:50

Personal Branding // 1:02:30

Don’t be a doer, be a- // 1:03:50

Understanding the Business // 1:10:15

Challenges in the Agency Model // 1:12:20

Big Brands as Content Companies // 1:12:55

Core Values of Creators // 1:13:38

Saturation of the Advertising Model // 1:14:45

Need for disruption, balance in business // 1:14:50

Differentiation in a Crowded Market, brand campaigning and long term planning // 1:15:15

Transactional vs. Brand Campaigns, Media budget considerations // 1:16:05

Attention in a Saturated Media Landscape // 1:18:07

Importance of Storytelling // 1:22:15

Innovation in Advertising // 1:24:00

Brand Campaign Challenges, Truth as a Brand value // 1:27:30

No Magical Formula, Weightage in Campaigns // 1:31:15

Gut Feeling vs. Data-Driven Decisions, Media channel selection // 1:35:50

Evaluation Metrics for Brand Campaigns // 1:40:00

Impact on Casual Investors // 1:44:00

Final thoughts, Advice rookies // 1:45:30

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