🎙️ Story-Driven Business PodcastFormerly known as Building a Modern Employer Brand

Welcome to the Story-Driven Business Podcast, the go-to show for visionary founders, business leaders and bold professionals who believe that in today's world, your people are your brand.

Hosted by Susanna Rantanen—the world's leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of the book Story-Driven Employer Branding, this podcast invites you to shift the focus from products and services to people.

Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story.

Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out.

Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with.

📌 Show notes:https://www.modernemployerbrand.com

📘 Book website:https://www.storydrivenemployerbranding.com

🏦 Check out my agency:https://emine.fi/en/

🔗 Connect with Susanna on LinkedIn:https://www.linkedin.com/in/susannarantanen

📲 Follow Susanna on Instagram:https://www.instagram.com/rantanensusanna/