All great storytelling has some conflict. Sometimes the conflict IS the story. 

And it's no different for people trying to build their business or startup's storytelling, their own storytelling, or their public profile, there is always some conflict, and it's that conflict that so  many of us find interesting and compelling.

In this episode, I talk about introducing or highlighting this conflict in order to build your story and build your brand.

Where is the conflict?

Is it in your ideas? Your products? Or your characters?

And then once you find that out, ask yourself do you want the conflict to be resolved?

And if you do, is that resolution final, or is there an opportunity to introduce some new conflict, or re-introduce some old conflict in order to keep the audience engaged?