If you’re like me, you may have started off in your business without a true understanding of what branding really is. I thought I simply needed a logo and some colours for my website, and off I would go. However, branding is so much more than that. It’s the identity and persona of your business that expresses your voice and sets you apart from your competitors. 

Today I’m joined by Zoe Scott, brand builder and website design extraordinaire. Zoe is the founder of The Design Order and the person responsible for my business’s fancy new website. Zoe understands the power of an in-depth brand identity to support your business strategy, and in this episode, she shares her insight into building a clear and authentic brand, wherever you are in your business journey. 

Zoe takes us through the various elements that make up a brand, including brand personality, visual identity, voice and positioning. A strong brand not only differentiates a business but also helps establish credibility and build relationships with customers. Zoe explains the value of a website, in that it serves as the online home for a business to showcase its brand and connect with potential clients.

When starting a business, it’s not always immediately clear how we want it to be presented, or where we’re exactly headed down the road. Zoe emphasises the importance of clarity in business goals, mission and values and explains how understanding these aspects can make the branding process so much clearer. She takes us through her own branding and website design process in detail, from the initial moodboard to producing the final deliverables. 

When it comes to your website, selecting the right platform can get a little overwhelming. There are a lot of different options out there, not to mention various opinions from other business owners. We discuss the different factors to be considered, such as budget, your own technical skills and the specific needs of your business. Zoe lists the different options available out there, as well as their pros and cons, to make the process a little less confusing.

It can be tempting to fall in line with what others are doing or follow the trends that you see online. However, Zoe takes a different approach, choosing to stay away from the trends and focus on celebrating the uniqueness of each individual business.

If you're interested in learning all about branding and websites or at the point of reinvesting in these things in your business, then you're going to get so much value out of this episode.

Enjoy!

LINKS:

Where to find Zoe:

Website: https://thedesignorder.com.au/ 

Instagram: @thedesignorder

Where to Find Bec:

• Website:https://straightupbookkeeping.com.au/ 
• Instagram: @straightup_bookkeeping
• Facebook: @straightupbookkeeping
• LinkedIn: https://www.linkedin.com/in/rmbuchanan/

Register your interest in the Bookkeeping it Real Mentoring Program here.