It is already challenging to sell a tangible item to your target market. How hard would it be if you are selling an invisible product? Keith Farley, SVP at Aflac, joins Anthony Taylor to share his strategies for selling something that does not technically exist: insurance claims. He explains how they focus instead on providing quality customer experience and building a healthy workplace culture by harnessing the power of current technological innovation. Keith also shares how they keep their customers in the loop while their claims are being processed and how they use a duck mascot to create meaningful connections with everyone.

Listen on Spotify: https://open.spotify.com/episode/2VRT4oyud9ANmaB03GP3Vt?si=m4npu1WfQoif-GrKJJ6AaA

Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/how-to-deliver-value-for-an-invisible-product-with/id1202449526?i=1000641416368

Thank you to our show partner Affinity Staffing https://affinity-group.ca/SME/

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