Get inspired! Subscribe to IESE's YouTube Channel:http://bit.ly/IESEyoutubehttp://www.iese.edu/"Family companies are for the long term", said Fabrizio Freda, President and CEO of The Estée Lauder Companies, at the IESE MBA 50th anniversary event in New York. Freda discussed the success factors that drive family businesses, with Mariano Puig, former Chairman of The Puig Corporation.