Does your company have a YouTube page? Odds are, probably. But do you or anybody at your company actually know the PURPOSE behind that page? Behind creating videos? Are you making videos because someone told you that video was in? Or that “al

16. The 2 Biggest Mistakes People Make When Pivoting to Video w/ Tony Gnau

Oct 29th, 2019 23m 52s

Video is everywhere. There’s a reason apps like Instagram and TikTok are lighting up the digital world right now. Because people love video. It’s personal, it’s customizable, it’s quick, and it’s impactful. But if you’re not careful, you ca

15. Marketing the Future of the Packaging Industry w/ Ray Kondracki

Oct 15th, 2019 24m

Ray Kondracki is the President of the Kondracki Group a marketing and advertising company that specializes in helping companies in the packaging industry with their marketing and trade show materials. Ray started out as a marketing manager in C

14. Marathon vs. Sprint: When Success Isn’t Fast w/ Courtney Korselt and Jack Hughes

Sep 24th, 2019 23m 11s

If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then? On this episode, I talked to Courtney Korselt, Global Marketing Manager,

13. How Digitization Can Help Your Manufacturing Company Win More Business w/ Graham Immerman

Sep 10th, 2019 31m 41s

Manufacturing is the largest industry in the country. Yet it has the least amount of digitization of any major industry in the world, leading to massive inefficiencies. The industry is ripe for digitization. And, by shifting to make data drive

12. 3 Keys to Launching a Successful ABM Program w/ Steve Robinson

Sep 3rd, 2019 18m 52s

You’ve probably heard of account based marketing. It’s a hot topic right now among B2B marketers. So, on this episode of the Streamlined podcast, Steve Robinson, Founder and CEO at Brilliant Metrics, came on the show to break it down for us, to

11. What Makes an Effective Marketing Video (Hint: Not Quality) w/ Steve Thielke

Aug 13th, 2019 25m 25s

You’ve got a product that’s been around for generations. Demand is a no-brainer, so why even bother marketing it? (Especially when all the new stuff is clamoring for your attention.) At first it can seem like an easy choice to rely on a product

10. How Manufacturing Companies Can Get a 15-20% Return on Advertising w/ Jonathan Alonso

May 21st, 2019 21m 16s

You don’t see many video ads in manufacturing. But here are two numbers proving that needs to change: 15 and 20. Add a percent sign behind those two numbers and you have the range of the return you’ll get by doing YouTube advertising. For the v

9. 4 Ways to Reach Any Audience With Digital Advertising w/ Steve James and Jeff Coon

Apr 30th, 2019 35m 5s

Paid advertising is so effective, it’s downright creepy. But don’t worry—it’s not illegal, I swear. There are so many ways to reach your exact right target audience with paid ads that it doesn’t make sense to ignore them. Yes, doing content mar

8. How to Create Reports that People Will Actually Read w/ Keith Moering

Apr 23rd, 2019 26m 51s

On today’s episode of Streamlined, our guest is Keith Moehring, VP of Strategic Growth at PR 20/20. Keith came on the show to talk about how to maximize the effectiveness of your marketing program. Specifically, how to set SMART goals, collec

7. How to Unite Sales & Marketing in a Buyer-Driven World w/ Seth Lieberman

Apr 16th, 2019 17m 42s

Open communication and clear expectations. Both are foundational for any relationship… including between your sales and marketing teams. Seth Lieberman is the CEO at SnapApp where they focus on solving sales & marketing misalignment. In the cur

6. What Are the Top Four Marketing Books You Need to Read Now? w/ Douglas Burdett

Apr 9th, 2019 35m 52s

You‘ve got a problem. There are a lot of fantastic, important marketing books out there, but you don’t know which ones you should read next. You need to hear our next guest. Douglas Burdett is the host of The Marketing Book Podcast. (Forbes ca

5. What Sales Teams Need in a CRM w/ John Pszenny

Apr 2nd, 2019 31m 47s

If you want sales growth, you’ll need a CRM solution. The good news is that one of the best ones out there is 100% free, forever‎. That includes unlimited users and contacts. We recently interviewed John-Erik Pszenny, Principal Channel Consult

4. Killer Inbound Marketing Tips From the Guy Who Wrote THE Book on it w/ Todd Hockenberry

Mar 26th, 2019 23m 17s

If you REALLY want to be above average with your inbound marketing then you should check out the insights from our interview with Todd Hockenberry, founder of Top Line Results and co-author of the book Inbound Organization. “Every single perso

3. Sharing Information Is Good for Business w/ Mark Floisand

Mar 19th, 2019 15m 3s

Seventy percent of B2B buyers’ purchase journeys are accomplished before they contact the manufacturer. They’re exploring the website, looking at chat boards, and collecting information to decide whether or not they're even going to get in touc

2. Harnessing The Power of LinkedIn for 2019 w/ Wayne Breitbarth

Mar 12th, 2019 18m 9s

There’s no denying that LinkedIn is a fantastic tool. So then why are so many people so seemingly clueless on how to use it effectively? What are you doing wrong? Wayne Breitbarth is a LinkedIn trainer and was a guest on the Streamlined podc

1. Revenue is a Flywheel, not a Funnel w/ Sunny Manivannan

Mar 5th, 2019 22m 48s

We’re all familiar with the revenue funnel method. Marketing drums up all these amazing leads, which the sales team takes and converts into customers, which the customer success & support teams nurture through their lifecycle. But what if reven

Why You Should Listen To The Streamlined Podcast

Feb 25th, 2019 7m 1s

How intentional are you when it comes to learning from other business professionals in your industry? In the world of marketing, where technology and processes change (and improve) everyday, we need one another to stay on top of our game. Beca

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