It will happen one day, whether you like it or not. Something will break. Something will fail. Something will get lost. We’ve covered this in several past episodes. In this episode I focus solely on the avenues of support, training, troublesho

Episode 025 – Is Social Media Access Important?

Jan 8th, 2018 21m 42s

All photo booth software these days offer methods of posting to various social media platforms. Does it matter which ones you offer? I talk about using Darkroom’s output options from email to Instagram and what they truly do. I also talk about

Episode 024 – Importance of Community Bonding

Jan 2nd, 2018 25m 34s

Building ties to the community is vital to your marketing. When first starting out, doing the odd free event here and there is a tried and true practice to get your name out there. More importantly though is building that connection to your com

Episode 023 – The Dangers of Discounts

Dec 26th, 2017 35m 8s

One of the pillars of service-based business is the discount. When used correctly discounts can win you business. When used incorrectly they can cause your business more harm than good. In this episode I talk about how to strategically set y

Episode 022 – Mailbag Questions Answered

Dec 19th, 2017 37m 7s

This week I dig through the mailbag and answer some questions that have come in to the [email protected] email address. These are some of the most-asked questions that have come in since the podcast began. This first batch of questions range

Episode 021 – Closer Look: Print Marketing

Dec 13th, 2017 28m 18s

In episode 019 I talked about old-school approaches to marketing and advertising. In this episode I revisit and focus on the benefits of using printed materials to market and advertise your business. I discuss the various types of printed mat

Episode 020 – Interview with Nick Yates of Strike A Pose San Diego

Dec 6th, 2017 53m 55s

I talk with Nick Yates, owner of Strike A Pose San Diego, who hit the ground running with his business even before his photo booth arrived. Nick talks about his very beginning, where he is now, and where he wants to be in 2018. Great informat

Episode 019 – Handling Stress, Old School Advertising

Nov 29th, 2017 31m 47s

This week I talk about handling the stress that comes with the holiday season, then I go over the importance of old school advertising strategies. Owning a business is stressful enough, but holidays can quickly add more stress on top of that.

Episode 018 – Themes

Nov 20th, 2017 22m 50s

Creating themes for your booth and events may seem like a simple idea, but very few people are doing it. Mentioned in previous episodes, this week I talk about creating themes as packages or to match a customer’s existing theme. Putting toget

Episode 017 – Backups of Everything

Nov 14th, 2017 27m 50s

We all know that backups are important when it comes to our computers, but with a photo booth what else do you need to back up? Everything, eventually. In this episode I talk about not only backing up your Darkroom information but also your h

Episode 016 – Props, Backdrops, and Templates

Nov 7th, 2017 26m 23s

You are not limited to the props, backdrops, or templates that come with your booth. We have talked about these in past episodes, but this week I go over how you can expand your offerings. I talk about retail routes as well as getting creativ

Episode 015 – Organizing Your Processes

Oct 31st, 2017 18m 47s

Running your own business means you need to keep track of a lot of information and processes. I talk about tools to help you ease that burden, such as CRM (Customer Relationship Management) software, retail software, spreadsheets, and good old

Episode 014 – Interview with Tiffanie Rosier of AllStar Photobooth

Oct 24th, 2017 44m 51s

This week we talk with Tiffanie Rosier, owner and CEO of AllStar Photobooth LLC. Tiffanie has worked hard over the last three years to build her business and her brand. She shares the basic steps she took to get where she is now, and has some

Episode 013 – Be an Entertainer and Sell the Experience

Oct 17th, 2017 24m 50s

Step up your game by becoming an entertainer as well as an owner/operator. This episode, scratchy voice and all, talks about going all-in and stepping into the role of being an entertainer and selling an experience rather than just pictures.

Episode 012 – Copyright Law and Photo Booths

Oct 10th, 2017 17m 15s

It’s not the most exciting information but it is terribly important and essential. This week I talk about copyright law and its implications in designing templates. You will learn what it is, how Fair Use really does not apply to photo booths

Episode 011 – Lighting

Oct 4th, 2017 21m 42s

Lighting for a photo booth is pretty straight forward, but what happens when the standard setup changes? Broken or burned out bulbs, ambient light coloring, these are all easily managed if you know which settings on the camera you need to work

Episode 010 – The 4 Types of Events, Part 3 – Indoor Events

Sep 26th, 2017 20m 18s

This episode brings to a close our three-part series on the four types of events by discussing indoor events. Both canopy and open booth events indoors come with less variables than their outdoor counterparts, but there are still a couple of c

Episode 009 – The 4 Types of Events, Part 2 – Outdoor Events

Sep 19th, 2017 26m 14s

In this second part of our three-part series I talk about running events outdoors. Canopy and open booth events held outside come with some special considerations. I cover the important technical issues as well as discuss tips on protecting y

Episode 008 – The 4 Types of Events, Part 1 – Introduction

Sep 13th, 2017 17m 47s

We start a three-part series this week on the four different types of events you can do with your booth; canopy indoors, open booth indoors, canopy outside, open booth outside. In this first part I define each event type and give a top-down lo

Episode 007 – Tools of Your Trade, Now and in the Future

Sep 6th, 2017 20m 26s

This week I talk about the tools you have at your disposal for your business, as well as some ideas on what you can acquire down the road. When you have a vision of what you want your photo booth business to be like it’s important to know and

Episode 006 – Templates and Darkroom

Aug 29th, 2017 22m 43s

It’s a giveaway! Listen to hear how you can receive two Darkroom template sets exclusive to Strike A Pose customers for free until September 22, 2017! Knowing how to work with templates in Darkroom is paramount to continued success and expand

Episode 005 – The 72-hour Checklist

Aug 22nd, 2017 18m 29s

This week I talk about using a checklist to prepare well in advance for your events. Preparation is often the deciding factor between success and failure at an event. I go over a standard checklist to follow starting 72 hours before an event.

Episode 004 – Camera Jargon

Aug 16th, 2017 23m 29s

This week I talk about some important camera terms. Aperture, shutter, and ISO. What they mean, and how to work with them to get the best pictures from your photo booth. Mastering these three settings will enable you to deal with any changes

Episode 003 – Common Technical Problems

Aug 8th, 2017 24m 31s

This week our episode is a little bit longer in length as I discuss some of the most common technical issues that can crop up during an event. I begin with listing items to build your “emergency kit” to keep with the booth. You can download a

Episode 002 – It’s Your Business, Own It

Aug 2nd, 2017 15m 52s

You’ve started your own business. Now it’s time to own it. In this episode I talk about the necessity of learning the core fundamentals (basics) of your business, as well as the importance of educating yourself on the components of your booth