To successfully entice people in buying what you have to offer, piquing their interest is the first major step. And for John Livesay, selling through storytelling is the most effective way to do so. The well-known author and keynote speaker joins David Jensen and Cecily Chambers in discussing why integrating the relatable and unique is key in unlocking the most effective sales pitch. By gathering enough confidence in telling stories, entrepreneurs can forge meaningful connections with their audience like no other. John also talks about his different faces of fear, balancing work and relaxation, and handling sales challenges, especially during the pandemic.