For the past 15 years, Matt Heller has been uncompromisingly focused on understanding the Millennial generation. He's spent much of that time creating and executing successful brand strategies for companies targeting this unique generation — no easy endeavor, considering they are the largest, most diverse population of consumers in history. With a focus on bridging the gap between entertainment and branding, his experience includes significant work in advertising, marketing, publicity, as well as film and television production. Together with David Jensen and Cecily Chambers, Matt discusses Millennials' behavior deeply rooted in fear from things out of their control, significantly affecting how they handle technology, politics, racial issues, and even suicidal thoughts.