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The trick to crafting resonant insights and pitches | STUCK with KK

Released Tuesday, 27th April 2021

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The trick to crafting resonant insights and pitches | STUCK with KK

Tuesday, 27th April 2021

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You can have the perfect design and it could still fail

If you can't tell it's story well.

Today we have one of STUCK's newest director's KK Wong sharing about how to craft a story so your audience understands the consideration behind your design.

KK shares how a juicy insight needs to be R.I.P.E. like a juicy mango

How to test your design stories with the 'Happy Hour Bar' test and how to get really good at making sure your design stories stick.

Check out http://www.stuck.sg for the full transcript.

#STUCKdesign #MakeThingsPeopleLove #MTPL #designstorytelling #happyhourbartest #ripeinsights

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From The Podcast

STUCK in Design

Take a peek into the heart of STUCK Design, one of Singapore's leading design agencies. Find out what makes her founders tick, as they share candid conversations about design, business and creativity. As design practitioners and educators who have been in the business for over a decade, Donn, Jieyu and Tze have a wealth of tips and tricks to survive and thrive in the industry and staying creative. Take a listen and you might just get STUCK with Design.

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